How it Works



Every March through May, a fully integrated marketing campaign (print, digital, email, and social media) encourages employees to nominate their company via an online application.

Step 2:

Employees from nominated companies are contacted by email and asked to measure how true 22 short statements are about their organizations. Categories include: diversity, perks, ethics, family friendliness, work-life balance, fulfillment and meaningfulness, and more.

  • For 2021, 3,825 companies were invited to participate; 337 were surveyed
  • For 2021, 144,251 D-FW employees received surveys, 73,058 responded.

Step 3:

Winners are chosen in small, medium, and large business categories and formally announced at the annual Top 100 event and in the Top 100 magazine.

*Research partner, Energage, keeps employee responses confidential. The Dallas Morning News does not have access to individual replies and has no bearing on the results or winners selected.